Paragon were appointed by Under Amour, international sports apparel and footwear brand, to deliver their sponsorship activation of their Welsh Rugby Union partnership during Rugby World Cup 2015. We were tasked with entertaining over 120 key retail partners over 2 events over 2 weekends of RWC; Wales v England and Wales v Australia, both at Twickenham. The key was to create an experience that really lived and breathed the Under Armour brand and was truly Under Armour at every touch point.
After winning a competitive pitch, Paragon was appointed by Allianz to bring their 125th year anniversary celebration to life with the theme “Party at The Park”, held at Allianz Park in North London.
Over 2,000 staff attended the festival style event, with their families. There were over 50 acts and activities on the day including a zorbing track, climbing wall, rugby training by members of the Saracens team, a performance by “Strictly Come Dancing” star Natalie Lowe, mini golf, massage areas and a cinema which showed all of the major sporting events on the day.
Paragon exceeded Allianz expectations with over 95% of attendees rating the event “excellent” or “very good”.
Wates, one of the UK’s leading building and construction companies appointed Paragon to run an incentive trip for 42 guests.
The guests flew Business class to Budapest from all across the UK on two days and were chauffeured on arrival by luxury cars to their hotel where Paragon provided their own check in desk. On the first evening the guests enjoyed a private drinks reception with a welcome presentation before walking over the chain bridge to dine within the exclusive private room at the Fisherman’s Bastion. The next day guests experienced a private city tour before choosing an activity of their choice in the afternoon. Options included spa treatments at the Szechenyi thermal baths…
Paragon are very proud to organise the annual BBC Children in Need ‘An Evening with the Stars’ black tie event at the luxurious Grosvenor House Hotel, Park Lane. Paragon have seamlessly organised this for the past four years raising over £700,000 for this amazing charity. In 2014 a record 1,200 guests walked up the glamorous red carpet to support the charity. World-class performances from the likes of Gareth Malone’s All Star Choir, Britain’s Got Talent’s Jack Pack, Tony Hadley from Spandau Ballet and “Legends of Sport do Strictly” stole the show. Guests enjoyed a five star delicious four course dinner with complimentary drinks and phenomenal entertainment. It is an evening like no other!
QBE, sponsors of the iconic Autumn Rugby Internationals, tasked Paragon with managing the guest experience for their 2,000 hospitality guests. However, rather than delivering the standard hospitality box, Paragon created a unique and inspiring brand experience which went over and above traditional match day hospitality. Paragon created an experience which drove QBE’s core messaging and values to ensure all of those that attended left with a lasting and positive impression of QBE. The “We Mean Business Locker Room Experience” which gave QBE’s guests a taste of what is like to prepare as a world class rugby players for an England International was developed, designed, and built by Paragon. The experience was rated “excellent” by over 90% of guests in the post-event survey and exceeded all set KPI’s QBE.
Daikin Air-conditioning appointed Paragon to arrange an incentive trip for some of their most successful staff and customers based around the 2014 Football World Cup in Brazil. An incentive trip to two different destinations; Brasilia and Salvador was organised for 50 guests all flying from the UK to Brazil for five days. As well as fun-filled activities Paragon ensured that guests dined at high-end traditional restaurants and enjoyed delicious Brazilian food throughout their stay. Two Paragon event managers were present throughout the entire trip to ensure that everything ran smoothly.
Paragon assisted Fedex in organising a new experience for their top clients in Europe by creating a unique weekend itinerary around the world-renowned Edinburgh Royal Military Tattoo.
Paragon ensured all guests were met at Edinburgh Airport and transferred to Edinburgh’s premier 5-star hotel, The Balmoral, where they checked into rooms overlooking Edinburgh Castle. That weekend guests enjoyed a Michelin-starred meal, golf at Gleneagles, treatments at The Balmoral’s award-winning spa and a tour of the Scotch Whisky Heritage Centre before enjoying VIP hospitality at the Military Tattoo.
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