Austin Reed – Brand Awareness

Austin Reed And Alastair Cook

Paragon worked with luxury clothing brand Austin Reed to launch and promote their new and exclusive private members club and personal shopping experience “Q Club,” located on iconic Regents Street.

Paragon created a partnership with cricket legends, Alastair Cook and Andrew Strauss to drive press and customer engagement with Q Club and to reflect Austin Reed’s quintessentially English style. The campaign resulted in creating significant press coverage for the Q Club launch as well helping to secure Austin Reed’s position amongst their audience as the premier gentleman’s outfitter.

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