Buxton Water – Brand Awareness

Alastair Cook Holding Buxton Water

Paragon worked with Buxton Water on their partnership with the high-profile England cricket team. Looking to re-enforce their cricket positioning, Paragon worked with British brand, Buxton to create a partnership with cricketer Alastair Cook to help drive forward their sales and marketing objectives.

A campaign was created around Alastair to drive engagement between Buxton and their customers through above the line, below the line and digital channels which resulted in some lucky customers being able to meet the man himself, Alastair Cook. The ensuing campaign lead to positive retailer feedback and a positive end user sales impact.

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