Clydesdale Bank – Brand Awareness

Alastair Cook At CS Clydesdale

Clydesdale Bank were looking to extend the reach of their CB40 cricket sponsorship and raise awareness of the brand across the south of England.

Paragon put together an exclusive partnership package with cricketer Alastair Cook, which included the Clydesdale Bank logo on Alastair’s bat and a series of appearances and engagement opportunities with Alastair.

With the logo on Alastair’s bat in all formats of the game including tests, Clydesdale bank extended their cricket presence beyond CB40 and through the partnership they saw significant improvements in their brand awareness figures.

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