In 2006 FedEx asked Paragon to organise an event where key UK and European clients and their guests could meet and socialise with C-Level executives from their UK and the US Headquarters. Paragon put together a bespoke proposal for a 3-night trip to Edinburgh, centred around the world-famous Royal Edinburgh Military Tattoo.
Guests arrived on a Thursday to be greeted by name at the airport by their executive driver. They were transferred to their Castle-View rooms at the Balmoral Hotel and that evening enjoyed a private dinner at ONE, the Michelin-starred restaurant at the Balmoral. On Friday we offered the guests a choice: a trip to the Gleaneagles resort for clay pigeon-shooting and golf at one of Scotland’s leading resorts, or a day of relaxation at the award-winning spa at the Balmoral. And on Saturday, guests enjoyed the highlight of the weekend: VIP hospitality for the Royal Edinburgh Military Tattoo, with the stunning show by military marching bands and performance artists from across the globe followed by a spectacular fireworks display. Hospitality was located in the Scotch Whisky Heritage centre, where guests enjoyed a pre-dinner tour and tasting before their gourmet meal and escort to their Castle-facing seats for the Tattoo itself.
The success of the event is best displayed by the fact that FedEx have undertaken the same trip every year since, with some tweaks, such as golfing at St Andrew’s, to keep things fresh! 2016 will be their 11th consecutive trip to the Royal Military Tattoo!