New Holland – Incentive Travel

To deliver a VIP incentive trip for the top 50 dealers of New Holland Agriculture.

Incentive Location: Nantes, France
Client: New Holland
Industry: Agriculture

Background:
When New Holland came to us with the brief of ‘reward those that make it happen for us’, we knew we needed to pull something special out of the bag. Having never worked with New Holland before, we worked to understand their brand and their product, so we could see what their culture was all about. We then went about delivering a truly unique incentive trip, which would reward their loyal dealers and make sure the industry were talking about New Holland for a long time.

Paragon’s Role:
After a number of exploration trips and location pitches, we settled on an activity filled and action packed trip to Nantes, a city on the Loire River in the Upper Brittany region of western France.

Activities included a private tailor-made Cabaret Show, driving supercars such as a Ferrari around the Fay de Bretagne Circuit, ride on the World famous Grand Mechanical Elephant & Carrousel des Monde and wine tasting in a private Chateau featuring the owner of the Vineyard.

The Event:
“Now that we have had so much feedback from our dealers, I would just like to put quick thank you to Paragon for delivering such an exceptional trip. From our first meeting on the preview trip through to the main incentive trip, the events team made me and our guests more than welcome. The standard of the trip and organisation of all of the numerous visits and meals was exceptional and the amount of research that had gone into the proposed events was made exceptionally clear.
 
What made the trip move from a 9+ to a 10++ trip was the additional attention to detail, with little things like water on the coach, chocolates and sweets…

Every single client who went on the trip commented on the participation of the event managers with each and every customer. It was such a help to my team to see that Paragon staff were making sure to socialise with our customers every night, and joining in with the fun. The fact that you went round every table at every meal to check everything as ok and to chat with our guests, and then were genuinely interested in everyone’s story, even getting to know them by name… is very very rare to see.

The team went well and truly beyond the call of duty and, for me, it’s the first time I’ve seen anything like it in 24 years in the industry.

Even once we were on our way home – the number of dealers that got calls from the events team who were tracking every move on the journey home and updated them on any delays gave them reassurance which they never had before ever!

In a nutshell it was the company that made it happen but the people that made it GREAT! A big thank you and well done, I hope we have the opportunity to use Paragon more often if this is the normal standard that you deliver.”

If you’re interested in incentive travel, gala dinners or similar, please contact us with your brief now. A member of our team will be in touch!

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