Walkers Crisps engaged Paragon to run two sports themed events for prizes for on-pack- promotions in connection with “Gary’s Great Trips.”
Consumers would collect tokens on promotional packets of crisps to claim VIP ‘money can’t buy’ experiences with sports stars. This would allow Walkers to leverage their association with top sporting names in engaging with their consumers. The competition would run for six months and culminate with two events for 20- 30 guests each. The events needed to be aspirational and draw fans of the sports into participating in the on-pack competitions.
Paragon put forward two of its high sort after events. Firstly 20 guests were treated to a Lord’s Cricket Experience with cricket legend and King of the Celebrity Jungle , Phil Tufnell and England cricketer Alastair Cook. This included a fun batting and bowling session in the nets at Lords with Alastair and Phil, a private tour including the England dressing room and the day was rounded off with dinner and drinks with the two players.
The second event was for 30 people and was a Rugby Experience at Twickenham with ex England rugby star Mike Catt and Welsh legend Jonathan Davies. Guests enjoyed a fun rugby session at Harlequins with the players before being taken of a private tour of Twickenham including the infamous England dressing room and a drinks reception in the player’s tunnel and pitch side before an exceptional gala dinner with Mike and Jonathan overlooking the pitch in the exclusive President’s Suite.