Case Studies

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Walkers Cricket Pitch

Walkers – Hospitality & Guest Management

Walkers Crisps engaged Paragon to run two sports themed events for prizes for on-pack- promotions in connection with “Gary’s Great Trips.”

Consumers would collect tokens on promotional packets of crisps to claim VIP ‘money can’t buy’ experiences with sports stars. This would allow Walkers to leverage their association with top sporting names in engaging with their consumers. The competition would run for six months and culminate with two events for 20- 30 guests each. The events needed to be aspirational and draw fans of the sports into participating in the on-pack competitions.

Paragon put forward two of its high sort after events. Firstly 20 guests were treated to a Lord’s Cricket Experience with cricket legend and King of the Celebrity Jungle , Phil Tufnell and England cricketer Alastair Cook. This included a fun batting and bowling session in the nets at Lords with Alastair and Phil, a private tour including the England dressing room and the day was rounded off with dinner and drinks with the two players.

The second event was for 30 people and was a Rugby Experience at Twickenham with ex England rugby star Mike Catt and Welsh legend Jonathan Davies. Guests enjoyed a fun rugby session at Harlequins with the players before being taken of a private tour of Twickenham including the infamous England dressing room and a drinks reception in the player’s tunnel and pitch side before an exceptional gala dinner with Mike and Jonathan overlooking the pitch in the exclusive President’s Suite.

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"All our prize winners greatly enjoyed the two fantastic VIP events and we were very pleased with the role they played in our ‘Gary's Great Trips’ promotion."

Walkers

Vodafone Wimbledon Case Study

Vodafone – Hospitality & Guest Management

Paragon were asked by Vodafone Group to create something special around the Wimbledon Finals weekend for their top 25 clients, customers and their partners.

The weekend commenced with a exceptional Gala Dinner in the top floor of the Gherkin with spectacular views across London which was hired out completely for all of the VIP attendees. The following day all guests were chauffeured to the All England Club in Wimbledon to enjoy exclusive, high-end hospitality on Men’s Finals Day with entertainment provided by tennis legends Annabel Croft, Greg Rusedski and Pat Cash.

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The Captains Dinner At The Tower Of London

The Captains’ Dinner – Gala Dinner

Paragon were proud to organise, host and manage The Captain’s Dinner at the iconic Tower of London with England Rugby Captain Chris Robshaw and England Cricketer, Alastair Cook.

Exclusive guests enjoyed a champagne reception within The White Tower followed by a mouth-watering three course seated dinner hosted by legendary ex rugby player Martin Bayfield. During the evening Martin invited Alastair Cook, Chris Robshaw, ex footballer Paul Merson and ex cricketer Graeme Swann up on stage for an insightful Q&A, full of behind the scene stories. Pub Landlord Al Murray provided excellent comedy to top off a memorable evening.

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"Congratulations on the Alastair Cook Dinner – a great evening which we all enjoyed."

Partner - KPMG

QBE Bar For Hospitality And Guest Managment

QBE – Hospitality & Guest Management

QBE, sponsors of the iconic Autumn Rugby Internationals, tasked Paragon with managing the guest experience for their 2,000 hospitality guests. However, rather than delivering the standard hospitality box, Paragon created a unique and inspiring brand experience which went over and above traditional match day hospitality.

Paragon created an experience which drove QBE’s core messaging and values to ensure all of those that attended left with a lasting and positive impression of QBE.

The “We Mean Business Locker Room Experience” which gave QBE’s guests a taste of what it is like to prepare as a world class rugby player for an England International was developed, designed, and built by Paragon. The experience was rated “excellent” by over 90% of guests in the post-event survey and exceeded all set KPI’s.

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"Thoughtful and knowledgeable staff, novel food, a unique venue and a great result to match! A fantastic day all round from the start to the end, I can’t fault a thing. My best day ever at Twickenham – and I've been coming for 40 years."

Guests of the QBE Autumn Internationals

Fedex Edinburgh With A Huge Castle

Fedex – Incentive Travel

In 2006 FedEx asked Paragon to organise an event where key UK and European clients and their guests could meet and socialise with C-Level executives from their UK and the US Headquarters.  Paragon put together a bespoke proposal for a 3-night trip to Edinburgh, centred around the world-famous Royal Edinburgh Military Tattoo.

Guests arrived on a Thursday to be greeted by name at the airport by their executive driver.  They were transferred to their Castle-View rooms at the Balmoral Hotel and that evening enjoyed a private dinner at ONE, the Michelin-starred restaurant at the Balmoral.  On Friday we offered the guests a choice: a trip to the Gleaneagles resort for clay pigeon-shooting and golf at one of Scotland’s leading resorts, or a day of relaxation at the award-winning spa at the Balmoral.  And on Saturday, guests enjoyed the highlight of the weekend: VIP hospitality for the Royal Edinburgh Military Tattoo, with the stunning show by military marching bands and performance artists from across the globe followed by a spectacular fireworks display.  Hospitality was located in the Scotch Whisky Heritage centre, where guests enjoyed a pre-dinner tour and tasting before their gourmet meal and escort to their Castle-facing seats for the Tattoo itself.

The success of the event is best displayed by the fact that FedEx have undertaken the same trip every year since, with some tweaks, such as golfing at St Andrew’s, to keep things fresh!  2016 will be their 11th consecutive trip to the Royal Military Tattoo!

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Outside Interactive Data Conference

Interactive Data – Conference

Client: Interactive Data Corporation
Industry: Financial Services
Conference Location: Grange St Paul’s Hotel
# Delegates: 350

To deliver and manage a large corporate conference in the City of London, catering for all levels of delegates and including a private after party and inspirational after dinner speaker…

Background:
Interactive Data Corporation came to us looking for an ideal venue for their conference. They required a two-day venue within the City of London, capable of catering for 350 individuals, with plenty of entertainment, fine dining and conference facilities thrown in…

Our Role:
Paragon took the lead on all aspects of this conference, managing branding opportunities, corporate theming, conference facilities, AV management, award ceremonies and key note speakers. A big event to organise, with constantly changing requirements, guest liaison necessities and numerous third party contractors, our ultimate aim was to take the pressure off our client, allowing them to continue with the day job whilst the conference came to life around them.

The Event:
The resulting event revolved around a two day theatre style conference, which included an exceptional Gala dinner in the evening. With staff on hand throughout the entire day and a dedicated event manager taking care of all pre-event logistics, our client was able to sit back and concentrate on the conference content.

Paragon were also able to source a key note speaker for the conference, inviting five time Olympic Gold Medallist Steve Redgrave, who shared his experiences and stories in line with the theme of the conference.

To add additional exclusivity to the event, we also sourced exclusive hire of Club Ten, an exclusive private member’s club in St Pauls. This after-party hit all the right notes, allowing delegates to unwind after the conference and dance the night away.

To speak to our dedicated event management team about arranging your conference, please get in touch.

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Children In Need Gala Dinner With Lots Of People

BBC Children in Need – Gala Dinner

Paragon are very proud to organise the annual BBC Children in Need ‘An Evening with the Stars’ black tie event at the luxurious Grosvenor House Hotel, Park Lane. Paragon have seamlessly organised this for the past four years raising over £700,000 for this amazing charity.

In 2014 a record 1,200 guests walked up the glamorous red carpet to support the charity. World-class performances from the likes of Gareth Malone’s All Star Choir, Britain’s Got Talent’s Jack Pack, Tony Hadley from Spandau Ballet and “Legends of Sport do Strictly” stole the show. Guests enjoyed a five star delicious four course dinner with complimentary drinks and phenomenal entertainment. It is an evening like no other!

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"Thank you for all the effort and time you and your teams put into this. We have had such positive feedback today and the night was hugely enjoyable."

BBC Children in Need