Case Studies

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Vodafone Wimbledon Case Study

Vodafone – Hospitality & Guest Management

Paragon were asked by Vodafone Group to create something special around the Wimbledon Finals weekend for their top 25 clients, customers and their partners.

The weekend commenced with a exceptional Gala Dinner in the top floor of the Gherkin with spectacular views across London which was hired out completely for all of the VIP attendees. The following day all guests were chauffeured to the All England Club in Wimbledon to enjoy exclusive, high-end hospitality on Men’s Finals Day with entertainment provided by tennis legends Annabel Croft, Greg Rusedski and Pat Cash.

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Metlife Bat And Cricketer

MetLife – Brand Awareness

MetLife wanted to raise awareness of their predominantly American brand in conjunction with its launch and expansion in the UK.

Paragon assisted in their global sponsorship programme with strategic advice and the setting of objectives for their campaign. After analysing target audience data and key objectives it was clear there was an obvious cross over with cricket as a key passion point for their target audience.

As part of the campaign, Paragon created a partnership program with legendary cricketer Andrew Strauss. As MetLife’s brand ambassador, Andrew had their logo on his bat for all matches he played which in turn lead to a significant increase in awareness of the MetLife brand across the UK market. Andrew reinforced the brand and its messaging through a series of appearances at key MetLife events with their key customers.

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"Andrew has provided us with a first class service for nearly 5 years and always delivers on message whoever the audience is."

Claire Oldstein

Phil Tufnell On BBC Sport

BBC Sport TMS – Talent Management

Paragon worked with BBC Sports Test Match Special to use ex cricketer and King of the Celebrity Jungle, Phil Tufnell as a Studio Analyst to bring his knowledge and humour to their coverage.

Phil commentated on over 30 occasions for BBC’s TMS across the English summer at England Tests and ODIs.

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"Tuffers is unique and brings his own style to the broadcast but importantly shows off his excellent knowledge of the game."

Adam Mountford

Austin Reed And Alastair Cook

Austin Reed – Brand Awareness

Paragon worked with luxury clothing brand Austin Reed to launch and promote their new and exclusive private members club and personal shopping experience “Q Club,” located on iconic Regents Street.

Paragon created a partnership with cricket legends, Alastair Cook and Andrew Strauss to drive press and customer engagement with Q Club and to reflect Austin Reed’s quintessentially English style. The campaign resulted in creating significant press coverage for the Q Club launch as well helping to secure Austin Reed’s position amongst their audience as the premier gentleman’s outfitter.

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"Andrew Strauss and Alastair Cook fitted our message and brand perfectly and were fantastic to work with."

Rachel Wiseman